Last Updated: August 11, 2026
This Privacy Policy explains how Upix ("Upix", "we", "us") collects, uses, shares, retains and protects information when you use the Upix mobile application (the "App"). Please read it carefully. If you do not agree with this policy, please do not use the App.
Summary. Upix restores and enhances photos using artificial intelligence. To do this, the photo you choose is uploaded to a third-party AI processing provider and the restored image is returned to your device. We do not operate our own servers to store your photos, we do not sell your data, and we do not perform facial recognition. Before your first photo is ever uploaded, the App shows an in-app disclosure and asks for your explicit permission.
When you select a photo from your photo library or take a photo with your camera inside the App, that image is used to create a restored version. We only access the specific photo you choose. We do not scan, browse, index or upload your photo library, and we do not access photos you have not selected.
When you buy a subscription or a credit pack, the purchase is processed by Apple through the App Store. We receive, through our subscription provider RevenueCat, a randomly generated anonymous app user identifier, the transaction and receipt information, the product purchased, and your subscription status. We never receive your credit card number, billing address, or Apple ID password.
We use the Meta (Facebook) SDK to measure the performance of our advertising. It records app events such as app launch, subscription started, and purchase completed. If — and only if — you grant permission through Apple's App Tracking Transparency prompt, this may also include your device's advertising identifier (IDFA). If you decline, no advertising identifier is collected and measurement is limited to Apple's privacy-preserving SKAdNetwork.
Your remaining credit balance and subscription period information are stored on your device and synchronized across your own devices using Apple's iCloud Key-Value Store. This data stays within your personal Apple account; it is not transmitted to us.
Our service providers may automatically process limited technical information required to deliver the service, such as IP address, device type, operating system version, and timestamps of requests. This information is used for security, abuse prevention, and reliability, and is not used to build a profile about you.
We do not sell your personal data. We do not use your photos for advertising or profiling.
This section describes exactly what is sent, to whom, and why.
What is sent. Only the single photo you select for restoration is transmitted. No other personal information is attached to it — we do not send your name, email address, contacts, location, photo library metadata, or any account identifier that could identify you personally.
Who receives it. The photo is transmitted over an encrypted (HTTPS/TLS) connection to fal.ai (Features & Labels, Inc., "fal.ai"), our third-party artificial intelligence processing provider, which runs the image generation model that produces the restored result. The request is relayed through AIProxy (AIProxy, LLC), a secure API gateway that protects our service credentials. These are the only third parties that receive your photo.
Why it is sent. The photo is sent for the sole purpose of generating the restored image that is returned to you. It is not used for any other purpose.
Your permission. Before any photo leaves your device for the first time, the App displays an in-app disclosure screen explaining what data is sent and who receives it, and asks you to agree. If you do not agree, no photo is uploaded and no restoration takes place. You can withdraw your consent at any time by discontinuing use of the restoration feature or by deleting the App.
Training. We do not use your photos to train artificial intelligence models. Our processing providers process your photo solely to return your result and, under the terms that govern our use of their services, do not use images submitted through our account to train their models.
Protection by third parties. We only work with providers who are contractually required to process the data solely on our instructions, to keep it confidential and secure, and to provide protections equivalent to those described in this policy.
Photos restored with Upix frequently contain images of people, including faces. We want to be explicit about how such images are handled.
| Data | Where it is kept | How long |
|---|---|---|
| Photo you submit | Transmitted to the AI processing provider; not stored on any server operated by Upix | Processed transiently to fulfil the request; not retained by us afterwards |
| Restored image | Private App storage on your device only | Until you delete it in the App or uninstall the App |
| Credit balance and subscription period | Your device and your personal iCloud account | Until you uninstall the App and clear iCloud data |
| Purchase and subscription records | Apple and RevenueCat | As required for billing, tax and legal obligations |
| Advertising measurement events | Meta | According to Meta's retention policy |
How to delete your data. You can delete any restored photo from within the App. Uninstalling the App removes all photos and settings stored on your device. To request deletion of any other information associated with you, contact us at the address in Section 11 and we will respond without undue delay.
| Provider | Purpose | Data shared |
|---|---|---|
| fal.ai (Features & Labels, Inc.) | AI image restoration | The photo you submit |
| AIProxy, LLC | Secure relay of the processing request | The photo you submit, technical request data |
| RevenueCat, Inc. | Subscription and purchase management | Anonymous app user ID, purchase and receipt data |
| Apple Inc. | App Store payments, iCloud sync, SKAdNetwork | Purchase data, iCloud key-value data |
| Meta Platforms, Inc. | Advertising measurement | App events; advertising identifier only with your ATT permission |
Each provider processes data under its own privacy policy and is contractually required to provide protections equivalent to those set out in this policy. Your photos are shared only with fal.ai and AIProxy, and only for the purpose described in Section 3.
All data transmitted between the App and our providers is encrypted in transit using industry-standard TLS. Restored images are stored in the App's private storage area on your device, protected by the operating system. No method of transmission or storage is completely secure, but we take appropriate technical and organisational measures to protect your information.
Upix is not directed to children under the age of 13 and we do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us and we will delete it promptly.
We may update this Privacy Policy from time to time. When we do, we will revise the "Last Updated" date at the top of this page. Material changes affecting how your photos are processed will additionally be communicated within the App.
If you have questions about this Privacy Policy, or wish to exercise your privacy rights, contact us:
Email: contact.upix.app@gmail.com